We see the creative 'output', but the internal workings of 'creativity' in the mind are difficult to comprehend. It is like how in quantum theory, the act of observing can affect the observed reality. We know that creativity exists, but it often appears while a person's mind is otherwise occupied on something else, and trying to observe it in action can disrupt it. Looking at the act of 'doodling' as this way of unlocking creativity, but also as a form of art in itself.